About Us

In 2013 The Ritual opened up in downtown San Luis Obispo with the idea of bringing together two timeless services: A Barbershop and Haberdashery. From the get go our objective has been to offer traditional values with a modern style in both aspects of our business. Being raised on the Central Coast we have grown attached to local businesses and landmarks. We have childhood memories of buying our first CD at the record shop down the street and eating frozen yogurt at a place that was once close by. We are proud to offer our community a place to create memories such as... a kid's first barbershop experience, a groom's big day beginning with a shave and cold beer. It could even be that place where you purchased your first pair of RedWing Boots.  

Welcome to Our Daily Ritual. 


We're proud to offer the highest quality brands including RedWing Heritage, Pendleton Wool Mills, Scully Leather, Stetson, Brixton and more. We carry a large selection of grooming essentials from Dovo and Merkur. Grooming products include Suavecito, Shiner Gold, Layrite, and Uppercut Deluxe Pomade. Stop in to see all that we have to offer. From our family to yours we hope to see you soon.


We offer Traditional Style Barbering with modern techniques. We suggest calling or booking ahead to schedule an appointment. 805.596.0360